Despite the fact that it probably conjures up images of a small town shop loaded with canned goods and household tools, a “general store” is defined simply as a store with general merchandise, which is probably why the contemporary version of this old fashioned concept can get away with stocking everything from pancake mix to mid-century furniture. In my neighborhood of Silverlake/Echo Park alone, three different boutiques identifying themselves as general stores have sprung up in the last few years. I decided to explore this trend firsthand and captured some images from Broome Street, Villainy, and Mohawk general stores. Not only is the very idea of this type of shop vintage, but these three actually carry vintage merchandise mixed into their inventory as well. Enjoy the eye candy below and make sure to check out these boutiques if you’re ever in the area!
Broome Street General Store
Broome Street functions primarily as a coffee shop (with delicious pastries and sandwiches from different local bakers like Valerie’s Confections and Cube Marketplace) but while you’re there you can also pick up violet mints and other old school candies, glass jars of pink peppercorns or truffle salt, pretty toiletries, Keds, and some fancy extra virgin olive oil. Probably not things on your grocery list, but everything at Broome Street is so lovely, you’ll swear they are necessities.
Villainy General Store
Located on the eastern end of Echo Park, this shop stays most true to the traditional idea of a general store, offering wool blankets, cleaning supplies (albeit luxe ones), and Lodge cast iron skillets. However, Villainy also sprinkles in an amazing assortment of vintage items like pattern kits, postcards, records, and books. This little boutique is a great place to score gifts, especially if it’s just for yourself. 🙂
Mohawk General Store
More so than the aforementioned shops, this general store might be a bit of a blow to your wallet, but it’s understandable in consideration of the buyers’ incredible editing and impeccable taste in mint condition mid-century furniture and decorative objects (that fabulous Danish Modern wall unit is sadly not for sale), and new-but-classic sunglasses, jewelry, clothes and shoes for both men and women. The entire inventory is so swoon-worthy, a trip to Mohawk for window shopping alone is justified…but buying something is nice, too.